SAN DIEGO WHITE

Kizik is a new footwear company that is looking to branch out into new categories. Demonstrate which category Kizik should expand into next and show why this category would be a good next step for Kizik.

KIZIK TECHNOLOGY

Kizik’s F.A.S.T. technology uses a flexible titanium insert to provide a unique flexibility to their shoe soles, allowing the user to put them on by simply stepping in.

USER: THE MOBILE MOM

Family is everything. When it comes to shoes, she values style and expression, but often she needs the convenience of flip flops or slip ons if she’s carrying a child or her arms are full. She values whatever helps her get the most quality time with her family.

POSSIBLE CATEGORIES

IDEATION